In this episode we sit down with veteran rock merchandiser Ricky Lathrop! Ricky currently helps run the Night Ranger merchandise operation and has spent years working with huge acts including REO Speedwagon and Sammy Hagar. He just landed one of the most talked-about gigs in rock right now — official merchandiser for the upcoming Triumph tour! We dive into: • What it really takes to run merch on major rock tours • Behind-the-scenes stories from REO Speedwagon and Sammy Hagar • How he scored the Triumph tour • The current state of band merchandise in 2026 • Tips for fans and future merchandisers A must-watch for any Night Ranger, Triumph, REO Speedwagon, or Sammy Hagar fan! What’s your favorite classic rock band merch of all time? Let us know in the comments!